The Hokenson Group: International Strategic Advisory and Marketing Consulting


Eleanor K.H. Blayney


Directions, LLC

Eleanor Blayney is the Founder and President of Directions, LLC.  She has worked with individual clients for over twenty years to help them articulate and plan for their financial goals. As the only woman partner in a four-partner firm, Eleanor drew upon her female intuition, communication strengths, and facility for sustaining relationships to help build a wealth management firm that has served hundreds of clients in the Washington DC metro area and around the country.

Eleanor holds a number of degrees and designations. She earned an MA in English Literature from the University of Cambridge UK and an MBA from the University of Chicago. She is licensed as a CERTIFIED FINANCIAL PLANNER™ professional and an Enrolled Agent. However, she credits her own life events as providing the ultimate preparation for her counsel to women: “I have experienced just about every major transition that can shape a woman’s financial life: marriage; raising and educating a child; divorce; aging and dying parents; starting, building, and selling a business; even trying a short period of retirement! I am a better planner for having lived through all the events that I coach my women clients through. They know I understand, because I have been there, too.”

Well-known as a conference speaker and spokesperson to the press, Eleanor has played a pioneering role in building and shaping the financial planning profession. She has taught for the College of Financial Planning, and has helped to develop practice standards and ethical requirements for CFP® professionals both in the US, as well as worldwide. Currently, she serves as the Consumer Advocate for the CERTIFIED FINANCIAL PLANNER™ Board of Standards, reaching out to consumers to help them understand how financial planning and CFP® professionals can improve their lives.

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