The Hokenson Group: International Strategic Advisory and Marketing Consulting

Engagements

Directions

Washington, DC

http://www.directionsforwomen.com

Women are a growing economic force in this 21st Century. They will soon control the majority of the world’s wealth, and are responsible for 80 percent of household financial decisions. They have, in other words, tremendous financial capacity.

But too often, they lack financial confidence – the knowledge, skills, and experience to make confident decisions about their money and resources. They may feel excluded from the conversation about finance, not knowing whom they can trust. They think “I am supposed know this stuff,” and then use that thought to avoid the subject of finance altogether.

Direction$, LLC addresses this gap between a woman’s financial capacity and her level of confidence. Founded by a woman CFP® professional with over 20 years of practice experience, Direction$ helps mid-life professional women ask the right questions about their financial choices and find the right solutions.

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