The Hokenson Group: International Strategic Advisory and Marketing Consulting



David Gergen Publishes Paperback Version of his International Best-Seller

Simon and Schuster Publishes Eyewitness to Power in Paperback

Few Americans have observed the ups and downs of presidential leadership more closely over the past thirty years — from Nixon to Clinton and Watergate to Whitewater — than David Gergen. A White House adviser to four presidents, both Republican and Democrat, he offers a vivid, behind-the-scenes account of their struggles to exercise power and draws from them key lessons for leaders of the future. Taking us inside the administrations of Nixon, Ford, Reagan, and Clinton, Gergen reflects on everything from why Nixon was the best global strategist among recent presidents to how the Bill-and-Hillary seesaw rocked the White House during Clinton’s tenure as president.

Gergen argues that, as the twenty-first century begins, our success as a country will depend heavily upon the success of a new generation in power. Drawing upon his many experiences in the White House, he offers seven vital elements for future leaders. What they must have, he says, are inner mastery; a central, compelling purpose rooted in moral values; a capacity to persuade; skills in working within the system; a fast start; a strong, effective team; and a passion that inspires others to keep the flame alive.

David Gergen’s best-selling work, Eyewitness to Power, has now been published in paperback by Simon and Schuster. The Hokenson Group provides Marketing Consulting Services to Mr. Gergen and his staff.

About The Hokenson Group

The Hokenson Group ( is an International Strategic Advisory and Marketing Consultancy with a specialty discipline in the arena of International Trade. Since 2000, the Hokenson Group has helped clients improve their long-term corporate strategy, marketing approach and ultimately, their top and bottom-line growth.

For more information, please contact:

Jeffrey D. Hokenson
The Hokenson Group


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