The Hokenson Group: International Strategic Advisory and Marketing Consulting

News

04/15/08

Hokenson Group Engaged By Porsche Motorsport

The firm will attract sponsors to Porsche’s worldwide racing activities.

Porsche Motorsport today retained the International Marketing Consulting services of the Hokenson Group to complement their efforts to attract Global Branding Partners for their racing efforts throughout the world.

About Porsche Motorsport

Motor sports was and is not conceivable without strong partners. Motor sports is teamwork. Porsche knows that already since the Porsche 356 Aluminium Coupe started for the first time in Le Mans in 1951. Whether on track or development team - victories are only possible if the cooperation works out perfectly. Whether a strategic or communicative partnership is aimed at, only if goals and images of the collaborating companies fit, added value can be achieved.

Already in 1954, the Porsche 550 Spyder starting at the Carrera Panamericana partnered with Fletcher Aviation and Telefunken. Queuing in the list of success are partnerships with famous race cars like the Martini Porsche 935, winner of the makes world championship in 1976, the Rothmans Porsche 956/962, winner of the makes world championship in 1982 and winner of numerous national and international championships as well as the famous Le Mans 24 Hours or the likewise legendary Le Mans winner in 1998, the Mobil 1 Porsche GT1.

In the more than 50 years of Porsche participating in races, motor sports has of course gone from strength to strength. And so also the partnerships have become more and more professional and the event and business platform more and more attractive.

For more information, please visit http://www.porsche.com/international/motorsportandevents/motorsport/

About Hokenson Group

Founded in 2000, the Hokenson Group is an International Strategy and Marketing Consultancy with specialty disciplines in the Software, Financial Services, Luxury Travel Services and International Trade sectors. Over the past 7 years, the Hokenson Group has helped its diverse clientele improve their long-term corporate strategy, marketing approach and ultimately, their top and bottom-line growth. Hokenson Group is located in the Washington, DC area.

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