News
10/01/08
UPI Retains Hokenson Group
The firm will market UPI’s Premium Content
United Press International has retained the Hokenson Group to help develop, implement and manage strategies to increase licensing sales of their Premium Content.
About United Press International (UPI)
Since 1907, United Press International (UPI) has been a leading provider of critical information to media outlets, businesses, governments and researchers worldwide. UPI is a global operation headquartered in Washington, DC with offices in Beirut, Hong Kong, London, Santiago, Seoul and Tokyo.
UPI licenses content directly to print outlets, online media and institutions of all types. In addition, UPI’s distribution partners provide our content to thousands of businesses, policy groups and academic institutions worldwide. Our audience consists of millions of decision-makers who depend on UPI’s insightful and analytical stories to make better business or policy decisions.
About The Hokenson Group
The Hokenson Group (www.hokensongroup.com) is an International Strategic Advisory and Marketing Consultancy with a specialty discipline in the arena of International Trade. Since 2000, the Hokenson Group has helped clients improve their long-term corporate strategy, marketing approach and ultimately, their top and bottom-line growth.
